Portfolio news · Major win
Kayzen delivers full-funnel growth for Greggs
A flagship campaign result for a major UK brand showcases the commercial strength of our programmatic-advertising exposure.
What happened
Kayzen, the mobile-first programmatic platform held through Ioniq, worked with media agency Dentsu to drive a significant increase in both brand awareness and app adoption for Greggs, the UK's leading food-on-the-go retailer. The campaign used Kayzen's "Video+ Quiz" ad format to deliver full-funnel impact across the UK.
Why it matters for Gorilla Tech Capital
For Gorilla Tech Capital, a high-profile, results-driven campaign with a household-name brand evidences the commercial maturity of Kayzen — one of the data and advertising-technology businesses the Victoria Fund accesses through its interest in Ioniq.
Source: Kayzen — campaign case studies